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The Internet can be one big black hole just waiting to swallow up unsuspecting passers-by; I should know I was lead down the wrong road on more than one occasion when I was a newbie to online marketing. I remember coming online all wet behind the ears and keen to join the other […]

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Many marketers limit themselves to the tried and true traditional forms of marketing in order to get the word out about a new product or service online. The old school of marketing teaches you to reach out to the masses and bring back as many sales as possible. The principle is that you seek out […]

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