In 1959, two friends Jay Van Andel and Richard Devos started a joint venture to distribute consumer durables through network marketing. The business was a success and was called Amway, short for the American Way. Their first project, a multipurpose cleaner was accepted well by customers and this led to diversification in product range as well as globalisation. In a matter of 20 years, Amway had an established global presence and as many as three million reps.

Amway Products

Amway Global offers products that cater to a wide range of consumer needs. Some of the most popular products are discussed below.

· The Nutrilite brand has a range of supplements that help keeping the body fit and energetic.

· Artistry is Amway’s brand of beauty-care products.

· Amway has come out with Satinique, a unique formula shampoo to cater to hair-care.

· Amway offers Oral care through its popular product Glister.

· Amway was the first to use the term “bio-degradable” when it introduced its detergent SA 8

· Amway’s water purifier, Espring is effective in controlling contaminants from polluting drinking water.

· For the kitchen, Amway has come out with icook, a comprehensive range of cookware created with care.

The Amway MLM Opportunity

Becoming an Amway distributor is a tempting prospect when you consider the earnings you could get, perks, the guarantee given by Amway to make everyone successful in the business and the fact that the products offered are of high quality and needed for regular use. However, often superior products also have a superior price tag as is the case with Amway.

My Honest Opinion On The Amway Business Opportunity

Your Amway product could be good, but that doesn’t mean you’ll be able to sell all your merchandise. It may seem nice to join Amway with its good income potential and fun-filled team get-togethers. However, Amway trains its distributors to follow the conventional style of network marketing; call people in your network, convince them to buy the product and join as a distributor, get leads from them and repeat the process. While this could work up to a level, the majority of reps following this routine face only rejects and get frustrated.

When this system is followed, network marketing companies succumb to being accused of adopting the “Pyramid structure” which is banned in several countries. New reps complain that in spite of putting in hard work, most of the money seems to go to people higher in the pyramid. When their initial list of contacts is over, reps get desperate and speak to just anyone they meet; cold calling and inviting strangers to meetings with offers of free gifts etc. could irritate customers who are rushing on their busy schedules.

Amway Conclusion

Though this may seem discouraging, the flaw is not in the products or the company. It’s only in the techniques employed by distributors. Hundreds of reps have made big money in Amway by just using the right marketing knacks.

How should you market your Amway products?

Sell your products to people who are interested in buying them. Market your business to reach these people and get them to contact you. Cold calling and arranging meetings are now outdated; get all work done through the internet. Even you’ll be surprised at how much profit you rake in. Establish a system that gets you leads to follow up on and get orders from. All you need to do is learn how to promote your products using various online marketing tools.