Article marketing and video marketing are two powerful ways of generating backlinks and boosting traffic to your site but one important question that has emerged is which one should you focus on.  Video marketing is still new while article marketing has constantly been shown to be an effective tool for boosting website traffic.  However, videos have been observed to be a more effective way of rapidly getting your website on the top page of the search engine results.  This is due to the Google algorithm’s provision of a bigger weight to videos because it has been noticed that many people would rather watch a video than read an article.

Moreover, you can use video to provide the needed credibility for your product or service because video sharing sites have emerged as one of the most popular categories.  Also, video marketing is very appropriate for social networking sites because of it tends to be personal in nature.  However, your videos need to be suited to their target audience or else they might have no effect at all.  Also, videos are more difficult to create than articles and some people are camera shy.  For them, article marketing may be the only method available but it would be better if you can use them both because they tend to complement each other.

Meanwhile, an emerging difficulty with article marketing is that there are more people who are now attempting to publish their articles online.  As a result, you now need to publish a lot more articles in more article directories to have a better chance of their getting read by many people.  If you try to write those articles yourself, you may soon find out that you have very little time left for the other essential activities of your online marketing venture, that why most people get their article marketing outsourced. 

But you need not worry because article writing services have emerged to offer you with informative and high quality articles are reasonable fees.  You can specify the keywords to be used, the density, and other important factors for your search engine optimization (SEO) needs.  Another advantage provided by these services is that they provide you with the articles that you require in much less time than it would take you to write them yourself. 

Article marketing and video marketing can be used at the same time to have a more potent system for online marketing.  Both methods have their own advantages and you don’t even have to write the articles yourself because writing services are available to provide them to you at a faster rate.