In order to earn huge profits using Pay Per Click strategy for marketing online goods and services, it is necessary that you devise some sort of formula.Each marketer may have his own way of using PPC strategy and each one devises his own approach for PPC to work for him.No matter whatever way you use, you should be aware of vital pay per click secrets when you think of using your own pay per click formula or that designed by some other person.The single most important benchmark to achieve is to convert your strategy to increase the sales of your goods.Everyone wishes to have plenty of clicks on their ads but then there is no use if your clicks do not generate sales.It is advisable that you keep a record of how many clicks on your ads have been converted into sales.

So how do you test conversions? Several methods are explained in the Affiliate Classroom online university. One effective method is to create many pay per click advertisements, not only for a single promotion which you make online but for every online campaign.A good mix might include three or four different ads, all for the same marketing effort.Make use of same keywords for those 3-4 advertisements, after this have a link to every advertisement which leads the audience to various pages of your website.The content on each of the pages should be the same, even though the pages have a different URL.This will be helping you to decide which of the ad is working for your sales at the time of preparing pay per click formula for yourself.

Let us assume that you have made 4 such ads and each ad generates somewhere around 500 clicks, now using the Web tracking logos, you can determine as to which of the ads generated more sales.If you get 500 clicks in all, you might have made three sales from “AD#1”, two sales from “AD#2”, seven sales from “AD#3” and one sale from “AD#4”.The rate of conversion for these advertisements will be 0.6%, 0.4%, 1.4%, and 0.2% respectively.It is very certain that the “AD#4” stood out from all of them.So, when you analyse the various ads, you can derive an inference that ad 4 was the best of the lot and in the future, ads similar to ad 4 should be focused on. With Affiliate Classroom, you can design your own Pay Per Click Formula which helps to generate maximum returns on investment.

Forget the others.Comparison of revenue generated from PPC traffic with actual cost per click and keyword search are some other things that are considered important to make an effective pay per click formula.Testing the conversion rate sis very important before jumping to conclusions for your PPC campaign.You’ll quickly find that this is one pay per click formula secret that can mean the difference between success and failure.