Hiring an SEO agency to look after your website and get it highly ranked in the search engines is a good decision to make. If you find a good agency, that can do what they say they will (i.e. get you in the top few positions for the keywords that you want to target), then they will more than pay for themselves with the extra business that they will bring in for you. Research and questioning is all-important when deciding which SEO agency to hire. You can not rely on their claims alone and you should, prior to choosing, research the following aspects:

Experience - Investigating how they were with other clients in the past is the best barometer you can use in order to find out just how good they are. Just look for verified cases in which they have actively helped a client’s website get to the top of Google through their SEO efforts. You might find some SEO agencies who hesitate when giving you their clients’ contact information; if so, just look at their own website and see how effective they are by searching for them in the search engines. If they know their stuff, they should be ranked highly for the keyword “SEO agency”.

Timescale - Although exact answers are not possible, an good estimate of whether they need weeks, months or years to secure a high Google, Yahoo and Bing ranking for your website should be available. You should be careful to keep away from any agency promising instant results as the only means of providing such results are dishonest. Inquire as to their willingness to provide a written guarantee once they give you a timescale. Your contract should be written to include a provision that you will receive a partial refund if they fail to deliver within the timescale they themselves have given you.

Reporting - Frequency of their report provision should be determined. The average professional norm is monthly for a full report as well as semimonthly phone calls to provide a quick update. You should request that the monthly report include both a list of all links they have built and a graph illustrating changes in your ranking during the prior month. You should also be assured of their ability and willingness to spend 30 minutes a month in a meeting to answer any questions you may have regarding their plans for the upcoming month as well as their current progress.

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