At the turn of the century, Google has worked its way up in the battle of search engine supremacy. It has conqured the game so much, to a point that the word “google” is now a verb, recognized by major dictionaries, which pertains to “searching for information”.

Google has somehow managed to wipe out the names of other search engines in the minds of people. Internet marketers have put Google in a pedestal, almost all that matters now is how their websites will rank in the said search engine. Yes, garnering a high page rank in Google is pretty much what an internet marketer would dream of for all of their marketed webpages.

Page Rank, or more generally called as PR, is an algorithm used by Google to figure the considerable significance of a specific webpage on the internet. The importance is ranked using a numeric value from 0 (least important) to 10 (most important).

Although Google has not, in any way, divulged precise information on how their numerous algorithms work as a whole, a lot of web design chichester and Search Engine Optimization (SEO) specialists have their own theories as to how to get a high Google Page Rank. Nonetheless, one of the recognizable truths is the power of backlinks. In Google’s very own webpage, it says that, “webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

It is important to note that Page Rank is measured for each webpage, not on the basis of a whole website. One good backlink to a specific webpage can most likely be counted as “1 vote”, and can assist in earning a desired page rank. Google comes up with a webpage’s Page Rank by summing up all of the “votes” through interactive algorithm.

Page Rank is one of the elements that Google uses in deciding their Search Engine Ranking Positions (SERP’s). Again, let it be known that this procedure is only one of the several criteria of Google for overall ranking.

Page Rank has almost no importance to the normal netizen. Generally, only search engine experts understand the significance of this algorithm, and they must set up the Page Rank Toolbar in order to know the statistic.

SEO and Web Design is important for any website. See web design bognor regis and web design brighton for information on aspects of web design and search engine optimisation.