Building links is a critical aspect of any online campaign. Your website’s ultimate position in the search engines will come from the quality of your backlinks. If your site is lacking in relevant backlinks, then you’ll have a tough time with targeted traffic generation from the engines. Many online marketers make costly mistakes while trying to get as many backlinks as possible. Sometimes the consequences are high, even though the mistakes seem trivial. Next we’ll talk about how to avoid these common linking mistakes so you can stay on good terms with the search engines.

It would be a mistake to forego a text link using a keyword anchor text and use an image for a link, instead. The quest for fast results has caused more marketers to make avoidable mistakes than probably anything else. Anchor text falls in this category. It’s always possible to get more traffic from a good image link. But for SEO considerations, a text link with relevant keywords is more powerful. It is not true that an image link will always produce better SEO results than text links. You can get much more targeted traffic because you can get ranked better from your keywords. Google and all search engines like to see keywords in link anchor text. An image link is fine but only if it’s the only choice.

The next mistake is buying good backlinks, but the anchor text is not appropriate to you. It doesn’t make a big difference to your link popularity when you get links from high page rank pages, but the anchor text is useless and has something like “Click here!” in it. Having targeted keywords in the anchor text is important.

If you get a backlink and it doesn’t have your keyword in the anchor text, the search engines would rank it for the wrong keywords, which can get you a penalty too. Many marketers make the mistake of thinking the only important consideration is the backlink itself and the anchor text does not matter. The anchor text in your backlink is very important very rankings, too. The thing to do is research your keywords, decide what you want to rank for, and then use those keywords in your anchor text.

In closing, work on building links from relevant sites, try to avoid these common mistakes and you should see good results. Your search engine rankings will begin to improve as you begin to attract more quality backlinks.

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