My introduction to Affiliate Promoting was through the Google Cash system that was selling through Clickbank. You could really make money using only Google Adwords back then. You could simply purchase sensible keywords for what was then Google’s minimum bid of .05 (five cents). I keep in mind paying $1,000.00 every day for clicks at .05 a piece and doubling my money. Others did a lot of higher, I’m sure.
Man have times modified, and not for the better. Perhaps it might take a wiser person than me to understand, however the Google Adwords bidding system has become convoluted, illogical and simply plain selfish.
Why is it that I will realize a word with NO competitive ads and for that I take advantage of the keywords I’m bidding on in the ads title and Google won’t even begin displaying the ads till I’ve hit $1.00, $5.00 or a lot of? This makes no sense to me what-thus-ever.
Google talks regarding the bid value being determined by competition, relavency and alternative factors, however they are so vaguely explained that one will only guess at what Google is doing.
I just do not see how I can continue using Adwords and creating cash at the same time. At .05 or .10 per click, I build money. With Adwords bids the manner they’re nowadays, the margins are therefore thin, or completely eaten up by click costs, that it isn’t possible to make a profit.
Since Google is willing to make it nearly impossible on behalf of me to form cash, I’ve decided to require my business to different PPC providers
Thus, back to the title of this text, “Is PPC still a viable Affiliate Selling strategy?”. I suppose the solution is yes, however not with the identical simple use that we’ve at home with with the OLD Google.
That leaves two massive boys to work with and they’re showing signs of improvement. Those two alternatives are Yahoo (Overture) and AdCenter (MSN).
1st, let me say that you simply cannot get as many clicks with these PPC vendors as a result of they are just not as huge as Google. However I suppose than through the yen/yang of modification, Google goes to loose business and these two PPC engines will gain.
MSN Adcenter: I have been experimenting with this Pay Per Click engine for a very little whereas currently and it’s good. The user interface is uncomplicated and it offers terribly sensible estimates of where your ad can show (position) and how several times it will be clicked upon primarily based upon completely different bid prices. We’ve perpetually known that Google’s impression / click estimates have been garbage. This really makes choosing bid prices for MSN easy. On my initial few ads, it took over 24 hours for them to start out playing. I don’t apprehend if this will improve with time, but it’s kind of a pain now. Also, Adcenter only runs at intervals Web Explorer as a result of of ActiveX code that it runs on your box. This most likely makes things faster, however it’s a pain for me because I use Firefox.
Yahoo/Overture: I used Overture a touch concerning a year ago and simply found it too hard to work with. It had been slow, adding words was difficult and it took them forever to activate the ads. The nice news is that Yahoo is totally revamping Overture and I bet they’ve learned from the success of Google. The new Overture should be a lot of better. I do not recognize if a beta is being run or not, however it would be nice to urge in on it.
So I am visiting flip off all Google Adwords campaigns and work with Overture and MSN Adcenter for a while to work out what happens. I suppose PPC is still a good strategy. It just is smart! (cents?) However it will only work for us if we have a tendency to will accurately gauge how abundant we tend to have to pay money for traffic and we will take a look at campaigns quickly. 24 hour delays in testing will create it too difficult to work with.
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