To get the most out of web marketing, you need to concentrate on both advertising AND natural search engine traffic. Web advertising is much easier as there are many advertising firms that can create compelling copy for the advertising. An often ignored area, or at least undervalued, is building up natural search engine traffic. The reason is its harder to build up for each desired keyword and takes a lot of effort. Once this is done properly, your website will get built in traffic daily without spending a dime on it, and best of all this traffic source is long term and permanent. Using an article directory can be an important part of this endeavor and should be utilized for maximum impact.

Using an article directory allows users to post content related to their website, and include links in this content back to their site. The search engines love article directories and consider some of them an authority source. So ignoring this source of links is a mistake. While it might seem to be a pain to write so much content and submit it over time, in the long run it really pays off.

To get the maximum benefit from using an article directory, you need to be able to spin your content. What the heck is spinning anyway? Its really very simple. It simply uses a computer program to auto substitute words and sentences randomly in place of what is written. So you might write “The dog is brown”. If you wanted to spin this, you could also say “The dogs fur is brown in color” or “The dogs fur is black”. They all say basically the same thing, just in a slightly different way – all of them talk about the dogs fur color. Doing this with your articles can actually create huge amounts of “new” content from a single article you write. Of course you have to write out the alternative text that gets submitted, but then a computer program does the rest. This gives you the best exposure for your work and keeps you from getting penalized by the major search engines for too much duplicate content.

Changing the content around on a main article allows you to submit the content to multiple article directories and not worry about duplicate content.

10 or 15 copies of the same article submitted is totally fine, but you do not want 200 copies of the exact same article text submitted to directories on the web.